Speaking Before Clubs and Groups
Since you’re reading this post, I’ll have to presume you got here through some type of web search. Mainly because even though we have some pretty good products that will help you build your own offline consulting business, their very nature causes us to keep our heads low, so that your clients don’t start to think you’re cheating.
To get this started, I have a question for you: what’s the difference between a guy who gets paid tens of thousands of dollars just for their opinion/expertise, and another guy whom no-one gives a dime for his opinions?
If you’re like a lot of people you probably answered something to the effect that the first gentleman is smarter, and you would be partially correct - but not fully. This answer doesn’t really explain why the first person in the question is making loads of money but the second guy isn’t. A better guess might be the fame of the first individual. If this were a game show, this is the part where some flashing lights and whistles would let you know you’ve just given the correct answer.
Unfortunately, most practitioners believe that their knowledge and technical skill is the most important contributor to the success of a consulting business. They take the approach of “if you build it, they will come”. Ugh! Doesn’t work. Period.
In order to survive and be competitive, prospective clients need to know your message and see your talents. So, what’s a good way to do this? Speak before groups or clubs related to your expertise. The beauty of this idea is that you don’t have to go out and find your target audience - you have a group of people just waiting to become your client. Talk about some easy advertising!
That’s where the members of the Consultant Supply room have an advantage over your ordinary, struggling, local consultant. They have discovered that as members of the Consultant Supply Room, they have access to pre-written speeches, contact names and addresses at local clubs and organizations who need and want speakers to appear before them, as well as sample direct mail letters, PDF masters for posters, handouts and brochures!
You too can take advantage of the need by local clubs and organizations for interesting and professional speakers by joining today. Then you can get out and show people that you have the skills, knowledge, and perhaps most important of all, the tenacity to handle their situations no matter how complex they may be. Trust me, if you take advantage of this free advertising, before you know it, you’ll have more clients than you could have imagined! Click the “Subscribe” button and get started for only $97 a month! That’s less than a Latté a day!
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