Cause Marketing

Start Getting Referrals Like The Pros!

Think of “Rainmaker Marketing” system as a three-legged stool. If one leg of your stool is missing or less than the others, you’ll probably fall onto your tushkit.

Creating your reputation as a knowledgeable professional is one leg of your system. Providing services of a type or quality that is superior to anything your competitors can provide is the second leg of your system. Having a network of quality referral partners who are willing to send you leads is the third leg, and the hardest to get.

Referrals are so hard to get, that entire careers have been made on teaching practitioners how to use one method or another for getting “more” referrals. I got one in the mail today where some referral “expert” was touting how two gal’s were making millions with a promo thing sending plastic beach ball toys through the mail. No box, just a ball with stamps, an address, and a message stuck to it. Now that may be a cute promotion, but how in the Sam Hill is that building a reputation that will get me referrals?

What does work is getting to know the movers and shakers in your community, the leaders and activists. Not just the business guys. You know, the bankers, the lawyers, the chiropractors. (The chiropractors? Okay, that’s a bit much, but you get the idea.) These folks are hit on by every competitor you have in town, and your chances of getting a referral from one of them are nil. Zip, squat, nada. You walk in off the street and they’ll be polite, they’ll shake your hand, they’ll talk to you. But, when it comes time to send a referral out, they’re going to send it to the folks they already know, like and trust.

What I want you to do is ask yourself, how can you establish a close relationship with the leaders in your community that will result in you being the one to get that referral? Your answer, you get them to know you, like you, and trust you!

Enter, stage left, the Cause Related Marketing System!

Short and sweet … there is no other practice building system available anywhere that compares to the Cause Related Marketing System from the Consultant Supply Room. Nowhere, no place! I’m sure you’ve heard of Cause Related Marketing. Started in 1981 by Jerry Welsh, a VP at American Express to promote an arts festival in San Francisco by donating a portion of their revenue based on card use in the area. It was so successful, it launched an industry.

But, Cause Related Marketing has gotten so “out of control” that it has reached the point where only the largest and most established businesses are able to use the established model of “pay for performance.”

Oh, it works on a local basis, I used it successfully in the late 80’s to build a local office that grew so large I had to sell the business and run out of town because it generated more business than I could handle. Seriously, I grew too big, too fast, using the same CRM technique that American Express used. I gave 10% to the non-profit arm of a local credit union as well as a 10% or 20% discount on tax preparation fees to their members and they promoted me in their monthly share statement during tax season.

But, those days are largely gone. These days, a local practitioner is going to have a hard time working up a deal like that.

Which is why, when I happened to see a local entrepreneur being interviewed on Bloomberg TV show, “Venture,” I perked up as I realized that I could covert what he was doing into a Cause Related Marketing System! So, for the next two months, I studied and researched the field of Cause Related Marketing and made notes. I planned and I wrote, and I came up with with something that I think is a “breakthrough” in practice building.

Sign up today, and I’ll not only teach you how to do it, I’ll give you the whole system, plus update you every six months with a new twist on or phase in the system. You’ll get a “How To” manual, forms, templates for direct mail letters, speeches, press releases, flyers, posters, and brochures. You’ll get access to a database you can use to build your mailing list, using those letters, forms and brochures. It’s all laid out for you in black and white! (Well, the brochure, flyer and poster templates are in color.)

For only $167, you’ll get everything you need to get started. After that, your subscription of only $47 every six months will deliver a new phase or program. And, there’s no long term commitment. So, if you decide at any time that the program is not for you, just cancel your subscription and you won’t be billed again!