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The Rainmaker Sez
"Expert Tip #16"

The Fundamental Value Proposition of a professional firm is where it meets clients¹ needs in a way that competitors cannot, given the context in which it competes.

Are you offering your clients the expert advice they need within the boundaries of your competency, in a more worthwhile and valuable manner than your competitors?

The "Rainmaker" that told me this was Ric Willmot of Executive Wisdom
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