Will Success Spoil The Old Geezer?

Today I had to deactivate one of the more popular features of the Consultant Supply Room … the Twitter feeds from the “Tweeple I Follow.” I couldn’t even get to my own site because there were so many people cruising by to see who was saying what.

Who woulda thunk it? But, when I looked at my traffic logs (Google Analytics), traffic was up by over 4,500%, just in the week since I added the feature.

As you can imagine, I’m sorry that I had to take that thing down if it was going to be such a major draw. But, I guess it’s a case of the brighter they burn, the faster they burn out. (Is that why I’m so tired? LOL)

What’s the point of this?

Well, almost all marketing is like that … move too fast, and you run the chance of overload or burn out. On the internet, Google will actually penalize marketers who build too rapidly, especially if they think it is an artificial push to get noticed.

Now, showing the Tweets of Tweeple I Follow wasn’t intended as a rapid traffic generator. I did hope it would generate some interest, and only included Tweeple I thought might have something to say. I didn’t realize that other folks might think they had something to say. I thought they were all talking directly to me.

Which is something that a good Rainmaker has to do. When you are in your practice building mode, you must talk directly to each person. You are marketing to an audience of one, and you must talk with them, not to them. That’s why I was following these folks, and that is why other folks were following them.

Keep that in mind. I know I will.

Let’s stay in touch!