Why No Tax Advice Here?

Someone recently asked me if I would help them with their taxes.

When I advised them that I wasn’t qualified, they said “You have a website and you had several accounting offices, can’t you help me out a little bit? I only have a 1040 and a few schedules to fill out.” (They turned out to be Schedules A, C, four E’s, and a bunch of D’s. And, oh, they wanted me to do a Cost Segregation Study. After all, I am an accountant.

The first thing that went through my mind was “Why me?” But then I kindly explained that taxes and accounting rules change over time. Taxes every day, accounting rules, every year or so. Me, I haven’t done a commercial return in over twelve years. I didn’t even know that homeowner basis rollovers were gone until my wife told me.

The things that don’t change are the principles of marketing. And, when you’re an old geezer like I am, change is not something that floats my boat. So I talk about what I know, and what professionals can use that is in my area of expertise.

Rainmaker style marking involves positioning yourself as a knowledgeable and skilled professional. That is the essence of the Rainmaker Strategy. Rainmaker strategy and tactics are what this site is about. It’s what I discovered along the way in building four small offices. It was the method I enjoyed, and it sure beat the heck out of cold calling.

In a nutshell, or in a small wafer like cone, whichever analogy you want to use, you can get your Rainmaker Marketing program started by getting up in front of groups and speaking. You can give classes and coach small business owners. You can get articles published in your local newspaper, or even get your own book published. These are things you can start working on while you are sitting at your desk, or while you are at your kids Little League.

You can also develop practice specialties. Payroll, Cost Segregation Studies, Tax Problem Resolution, Niche Auditing, or any other field that sets you apart.

If you want to get started, just bookmark this site and come back on a regular basis and see how you can build that million dollar practice you’ve always wanted.

Let’s stay in touch!

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