What Is The Rainmaker Method Of Marketing?

Many people think of a “Rainmaker” as a marketing expert with a Superman type of marketing skill, and that the “Rainmaker Method” is some mysterious technique that only a select few individuals are privy to.  Something that is passed from Mentor to Acolyte in some secret rite of passage.

Hoo boy! Have they got you hornswaggled!

The term “Rainmaker” was first applied to attorneys in large, well connected firms who were responsible for bringing in more new business than they could handle on their own.  In order to maximize the efficiency of the firm, junior partners were assigned to handle this overload of work, and they began to use the term Rainmeaker to describe the person whose work was “raining” down on them.

Why were these professionals able to succeed, and how did the term spread beyond the legal profession?

Many of these top professionals were hired because of the “name recognition” they brought to the firm as a perceived expert, or as someone who was perceived of as having “connections.” They were hired on the basis of their ability to position themselves as an expert, and as a skilled and well connected netwroker.

The techniques these “Rainmakers” used varied from developing networking skills in the political arena, becoming recognized as an expert through publicity related to their writing and publishing activities, or their activities as an educator and trainer.

They supported their image by providing only top of the line services, and never, never, allowing themselves to be associated with low prices!

If it is your desire to develop your own consulting firm, whether it is sales and marketing consulting, accounting and small business consulting, as a coach and educator, or even if its internet and web consulting, then you need a game plan and a system that will help you fit into this same mold.

You need to find a way to get yourself recognized as a published author, whether it is books, reports or articles, you need to be recognized as an expert who can express themself through speaking and networking activities, and you need to be able to provide quality services positioning you and your practice apart from the ordinary.

The Consultant Supply Room has tools and advice you can use to jump start your Rainmaker marketing program.  Take a look around the descriptions and see what you think of the stuff we have.  I think you’ll be pleasantly surprised.

As a member of the Consultant Supply Room, you’ll have access to tools and resources that will help you become recognized as a small business expert in your community, you’ll have access to training that will help you build your skills in specialty or niche practice areas, and you’ll have access to programs and systems that help you build a network of lifetime referral partners.

Get started by clicking on the “Subscribe” button just below. It’s only $97 a month. The results will astound you!

• Writing To Build Trust You’re a small business owner and two competing salesmen are pitching you on a shiny new tool (Which we boh know it’s really a shiny new toy, don’t we?) You can’t tell any difference in the tool,(excuse me, I mean toy) or in the company they represent, or even in......
• Finding The Ideal Accounting Firm For Your Business The services of accountants are becoming more expensive and scarce. Many medium to large accounting firms around the globe have collapsed due to disciplinary procedures and blatant corruption. Innocent businesses lost their accounting firms due to investigations from authorities into malfeasance related to other corporations.The admission to the industry is......
• A "Rainmaker's" Three Legs Practice Building Needs A Solid Foundation Over the years I've had a little time to study what folks do to market their business. In the "professions," it always comes down to three important factors. I've started calling them the "three legs" of being a Rainmaker, because without any one of......
• Life Is Good, And Then The IRS Gets A Budget Cut You've heard the saying, "I'm from the government, and I'm here to help you"? Well, bend over. The IRS wants you to help them help you. Now, it's not as bad as it sounds. Or, is it? The IRS is seeking public comments on proposed regulations that will add a......
• Outsourced Accounting Has Immense Benefits Are you one of those numerous business owners who have outsourced accounting? Well if you are not then you must be wondering what the whole process is about and why everyone is singing its praises. You have to find this out and make sure that you implement this for your......

• The Revolving Door In Network Marketing Image by Joe Shlabotnik via Flickr Does the Revolving door stop? Ever notice how there is so much information  on network marketing team training or how to get network marketing leads etc.. Rarely do you hear about the actual opportunity.  New reps are often excited about their opportunity because......
• Search Engine Marketing – What It Is And How Your Can Business Benefit From It Simply put, Search Engine Marketing or SEM is the fastest, most powerful, highly-targeted, most dynamic, highly-measurable and most cost-effective marketing strategy that can give your business the power to reach potential customers anywhere in the world anytime for a little as USD $0.05 cost per customer acquisition or even for......
• Choosing The Right Internet Network Marketing Team // When it comes right down to it, there are many good opportunities online.  However for every good opportunity there is some dirty rotten person looking to exploit it and you. I simply can not do business online that way. It is important for me to provide you with not......
• Learn How Video Marketing Can Help You Get Traffic As you well know, there are literally billions of website pages out there. Videos have taken the net by storm, and they're only gaining in popularity each year. More people spend time watching videos online than reading today. Most people enjoy the entertainment value of videos, plus they're just easier......
• Choosing a Health and Safety Consultancy Before you begin looking for a Health and Safety Consultancy, you first have to decide what sort of safety consultants you need. For example, you may need someone to help you with general health and safety management, or you may need a specialist to deal with a specific workplace issue;......