Introduction To Rainmaker Marketing

You think that by becoming a consultant, you’ll have control over your income, your work schedule and all those other things that come with self-employment and independence.

That’s the good news. The bad news is 90% of consultants fail within their first two years, because they haven’t got the slightest idea about marketing themselves.

If you’re just starting out as a consultant, whether you’re an accountant like I was, and Internet marketing consultant, like my friend Lynn Terry, own your own Small Business Academy, like my client and business associate, Markwei Boye, or are a marketing consultant, like another of my clients and business associates, Ralf Reinberg, you can avoid failure by tackling key issues early and correctly.

This website, the Consultant Supply Room and its associated membership site, can help you decide what your key issues are and how to approach them head on. On the site, you’ll find information about a style of marketing, commonly referred to as “Rainmaker Marketing.”

Rainmaker marketing is nothing more than a marketing term in and of itself. It originated in the legal profession as a term to describe those attorneys, who brought new business in to a practice or partnership. Because this new business usually had to be handled by the junior partners, the idea came that the business “rained” down on them and the Senior partners, who brought the business in became known as “Rainmakers.”

Today, a Rainmaker is thought of as the expert in a particular subject or matter, usually in what are referred to as “the professions,” such as the fields of law, medicine, or accounting. And as the expert in the field, they are sought out for their expertise.

A Rainmaker usually becomes recognized for their expertise through networking and word-of-mouth. In addition to person-to-person, spoken word, word-of-mouth includes references to the Rainmaker in the media.

As a member of the Consultant Supply Room, you will learn what some of these techniques are, and how to use them. We’ll also give you tools that you can use to implement these techniques, and guide you in maximizing their potential.

Get started building your practice today, for only $97 a month by clicking on the “Subscribe” button just below. There’s no long term commitment, you can cancel your subscription any time, even though if history is any experience, you probably won’t. Our members will typically stay an average of over three years. That’s how much they think of what we have, when the average membership site reports their members quit after only four months.

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