Introduction To Rainmaker Marketing

You think that by becoming a consultant, you’ll have control over your income, your work schedule and all those other things that come with self-employment and independence.

That’s the good news. The bad news is 90% of consultants fail within their first two years, because they haven’t got the slightest idea about marketing themselves.

If you’re just starting out as a consultant, whether you’re an accountant like I was, and Internet marketing consultant, like my friend Lynn Terry, own your own Small Business Academy, like my client and business associate, Markwei Boye, or are a marketing consultant, like another of my clients and business associates, Ralf Reinberg, you can avoid failure by tackling key issues early and correctly.

This website, the Consultant Supply Room and its associated membership site, can help you decide what your key issues are and how to approach them head on. On the site, you’ll find information about a style of marketing, commonly referred to as “Rainmaker Marketing.”

Rainmaker marketing is nothing more than a marketing term in and of itself. It originated in the legal profession as a term to describe those attorneys, who brought new business in to a practice or partnership. Because this new business usually had to be handled by the junior partners, the idea came that the business “rained” down on them and the Senior partners, who brought the business in became known as “Rainmakers.”

Today, a Rainmaker is thought of as the expert in a particular subject or matter, usually in what are referred to as “the professions,” such as the fields of law, medicine, or accounting. And as the expert in the field, they are sought out for their expertise.

A Rainmaker usually becomes recognized for their expertise through networking and word-of-mouth. In addition to person-to-person, spoken word, word-of-mouth includes references to the Rainmaker in the media.

As a member of the Consultant Supply Room, you will learn what some of these techniques are, and how to use them. We’ll also give you tools that you can use to implement these techniques, and guide you in maximizing their potential.

Get started building your practice today, for only $47 a month by clicking on the “Subscribe” button just below. There’s no long term commitment, you can cancel your subscription any time, even though if history is any experience, you probably won’t. Our members will typically stay an average of over three years. That’s how much they think of what we have, when the average membership site reports their members quit after only four months.

• How Writing Articles Will Help You Build Your Consulting Business. How writing articles will help you build your consulting business You’re a small business owner and two competing salesmen are pitching you on a shiny new tool (Which we boh know it’s really a shiny new toy, don’t we?) You can’t tell any difference in the tool,(excuse me, I mean......
• PayClerk^® Marketing Arsenal Special Offer Save $$[PayClerkSaved] On The PayClerk® Marketing Arsenal! Get Your Copy Today! You're seeing this page because you've been offered a special opportunity to get the PayClerk® Payroll Marketing Arsenal at a fantastic discount. This one-of-a-kind payroll marketing system which normally sells for $$[PayClerkBase] contains powerful systems you can use to......
• Writing Articles To Build Your Consulting Practice I’m sure you’ve all heard the phrase, “knowledge is power”. Typically, that phrase means that those who possess knowledge also possess power. My question to you now is: how do people know that you have that knowledge? The consulting business is really all about getting people to believe that you......
• Becoming A Business Coach At the beginning of spring, millions of Americans look forward to preseason Major League Baseball action (aptly dubbed “spring training”). In preseason baseball, and with preseason sports in general, both the players and managers try to work out any issues with their teams. Their goal is to get the best......
• Writing To Build Trust You’re a small business owner and two competing salesmen are pitching you on a shiny new tool (Which we boh know it’s really a shiny new toy, don’t we?) You can’t tell any difference in the tool,(excuse me, I mean toy) or in the company they represent, or even in......

• Advertising on Facebook If you are not already making use of Facebook as a method of marketing your business or niche, then you are absolutely missing out on a great opportunity to reach out to hundreds of millions of active users. Today, Facebook has become one of the most popular online social networking......
• Why Blog? I'll Tell You Why! The word "blog" is one of the most popular words on the internet today. This buzz word is one of the most popularly searched terms on the net because increasing numbers of people are trying to figure out what blogging is all about. A blog is a web log, or......
• VoIP Calling Card Business Market Wars VoIP is one of the hottest technologies out there today. VoIP phone card business has been rewarding for early movers such as Vonage and Skype. But like any other growing market, the threat of new entrants is high in this market. As a rule in economics, companies will enter......
• Web Site Marketing Internet Business Made Simple Running a successful Net business can be complicated if you do not know how to try and do it right. Since the Internet is flooded with a heap of information, it will be tough to understand how to create an online business the proper way. Running a website marketing......
• 5 Mistakes Internet Marketers Make You have probably heard business owners complaining that their Internet marketing strategy is just not working.   And when you ask them what exactly their Internet marketing strategies are, they all tell you a similar story. It's easy to realize that when Internet marketing SEO is concerned, people are making a......