Start Getting Referrals Like The Pros!

Think of “Rainmaker Marketing” system as a three-legged stool. If one leg of your stool is missing or less than the others, you’ll probably fall onto your tushkit.

Creating your reputation as a knowledgeable professional is one leg of your system. Providing services of a type or quality that is superior to anything your competitors can provide is the second leg of your system. Having a network of quality referral partners who are willing to send you leads is the third leg, and the hardest to get.

Referrals are so hard to get, that entire careers have been made on teaching practitioners how to use one method or another for getting “more” referrals. I got one in the mail today where some referral “expert” was touting how two gal’s were making millions with a promo thing sending plastic beach ball toys through the mail. No box, just a ball with stamps, an address, and a message stuck to it. Now that may be a cute promotion, but how in the Sam Hill is that building a reputation that will get me referrals?

What does work is getting to know the movers and shakers in your community, the leaders and activists. Not just the business guys. You know, the bankers, the lawyers, the chiropractors. (The chiropractors? Okay, that’s a bit much, but you get the idea.) These folks are hit on by every competitor you have in town, and your chances of getting a referral from one of them are nil. Zip, squat, nada. You walk in off the street and they’ll be polite, they’ll shake your hand, they’ll talk to you. But, when it comes time to send a referral out, they’re going to send it to the folks they already know, like and trust.

What I want you to do is ask yourself, how can you establish a close relationship with the leaders in your community that will result in you being the one to get that referral? Your answer, you get them to know you, like you, and trust you!

Enter, stage left, the Cause Related Marketing System!

Short and sweet … there is no other practice building system available anywhere that compares to the Cause Related Marketing System from the Consultant Supply Room. Nowhere, no place! I’m sure you’ve heard of Cause Related Marketing. Started in 1981 by Jerry Welsh, a VP at American Express to promote an arts festival in San Francisco by donating a portion of their revenue based on card use in the area. It was so successful, it launched an industry.

But, Cause Related Marketing has gotten so “out of control” that it has reached the point where only the largest and most established businesses are able to use the established model of “pay for performance.”

Oh, it works on a local basis, I used it successfully in the late 80’s to build a local office that grew so large I sold it and ran out of town because it generated more business than I could handle. Seriously, I grew too big, too fast, using the same CRM technique that American Express used. I gave 10% to the non-profit arm of a local credit union as well as a 10% or 20% discount on tax preparation fees to their members and they promoted me in their monthly share statement during tax season.

But, those days are largely gone. These days, a local practitioner is going to have a hard time working up a deal like that.

Which is why, when I happened to see a local entrepreneur being interviewed on Bloomberg TV show, “Venture,” I perked up when I realized that I could covert what he was doing to a Cause Related Marketing System! So, for the next two months, I studied and researched the field of Cause Related Marketing and made notes. I planned and I wrote, and I came up with with something that I think is a “breakthrough” in practice building.

And, I’ll not only teach you how to do it, I’ll give you the whole system, plus update you every six months with a new twist on or phase in the system. You’ll get a “How To” manual, forms, templates for direct mail letters, speeches, press releases, flyers, posters, and brochures. You’ll get access to a database you can use to build your mailing list, using those letters, forms and brochures. It’s all laid out for you in black and white! (Well, the brochure, flyer and poster templates are in color.)

For only $167, you’ll get everything you need to get started. After that, your subscription of only $47 every six months will deliver a new phase or program. And, there’s no long term commitment. So, if you decide at any time that the program is not for you, just cancel your subscription and you won’t be billed again!

• What Is The Rainmaker Method Of Marketing? Many people think of a "Rainmaker" as a marketing expert with a Superman type of marketing skill, and that the "Rainmaker Method" is some mysterious technique that only a select few individuals are privy to.  Something that is passed from Mentor to Acolyte in some secret rite of passage. Hoo......
• Will You Be Paying A License Fee To Prepare Taxes? First the IRS announces it is going to start regulating tax preparers (Get their news here.), which would be no big deal except for the added costs and the National Society of Accountants announcing that the national average for an itemized return is only $229. Not much when you figure......
• A "Rainmaker's" Three Legs Practice Building Needs A Solid Foundation Over the years I've had a little time to study what folks do to market their business. In the "professions," it always comes down to three important factors. I've started calling them the "three legs" of being a Rainmaker, because without any one of......
• Five Essential Practice Metrics Okay, face it: You don’t have as many clients as you want. As much as you’d like to call yourself a professional practitioner, tax expert, or detail-oriented accountant, your main purpose for being in practice is getting clients and earning a buck. Developing Rainmaker marketing skills will help you achieve......
• Day 11 - Marketing Arsenal In the previous section on Word of Mouth marketing, we discussed how public relations is essential to what people are saying or will say about you, your products and your business.   But what is Public Relations? In general, public relations is anything you do to establish a relationship and connection......

• Local Produce from Farmers Markets During the latter half of the summer and the earlier part of the fall, you are dealing with what is the perfect season for visiting a farmers market. There are small "mom and pop" style stands and larger, more organized markets offering extensive selections from multiple vendors. No matter which......
• The Right Way To Make Money Out Of Affiliate Marketing If you are looking for online money making opportunities on the internet I am very sure that you must’ve heard of an affiliate marketing. There are many websites which claim that it is possible to make your internet riches through affiliate marketing and of course offer to teach the tricks......
• Learn How to Get Traffic to Blog When it comes to writing in a blog, simply writing and assuming that traffic will come is not exactly the right way to go about things. If you want to learn how to get traffic to blog, then you need to be willing to take some extra steps to make......
• Understanding Real Estate Market Cycles and How To Invest Based On Your Own Research A lot of people have been asking me how I do my research for places to invest in. Here's my attempt to explain the process. It started when I sold my home and was wondering where to invest the proceeds. I moved into a condo that had previously been a......
• 5 Ways To Earn Money Quick Online To make money quick on the Internet you need to be correctly set up and have basic Internet marketing skills. Let me explain what I mean by that. 1. You can make money quick by selling other people's products as an affiliate marketer. This goes pretty quick because the product......