Actually, there are probably more than seven golden rules of radio advertising. There are probably 114 golden rules. But you’re too busy running your small business to read 114 rules – so for the sake of brevity, here are seven of the more…golden ones. For heaven’s sake, say something! Once you’ve decided to [...]
Your clients need insurance. You need insurance. While you may or may not be licensed in your area, you most certainly can advise them about their needs. I asked Kevin Kerridge, Director for Hiscox Small Business Insurance, to give us some insights for you, as well as some you can share with your clients. Mr. [...]
Today’s Guest Post is by Marcia Yudkin. I’ve been a subscriber to Marcia’s “Marketing Minute” for sometime now, and recently asked her to share some of her insights with us. Marcia is a renowned marketing expert and small business coach who works especially with introverts. She is the Visit Our Partners! Print This Post
Okay, face it: You don’t have as many clients as you want. As much as you’d like to call yourself a professional practitioner, tax expert, or detail-oriented accountant, your main purpose for being in practice is getting clients and earning a buck. Developing Rainmaker marketing skills will help you achieve that goal. But, if you [...]
Someone recently asked me if I would help them with their taxes. When I advised them that I wasn’t qualified, they said “You have a website and you had several accounting offices, can’t you help me out a little bit? I only have a 1040 and a few schedules to fill out.” (They turned out [...]
The Consultant Supply Room has that name because it was designed to act as a source of materials that bookkeepers, accountants and other consulting professionals could use to kick-start their own “Rainmaker” style marketing program. If someone wants to start giving speeches on business management topics, instead of writing their own, if they are a [...]
Today I had to deactivate one of the more popular features of the Consultant Supply Room … the Twitter feeds from the “Tweeple I Follow.” I couldn’t even get to my own site because there were so many people cruising by to see who was saying what. Who woulda thunk it? But, when I looked [...]
Recent events in the field of tax preparation have caused a lot of folks to do a lot of soul searching. And, there are a lot of tax practitioners that don’t like what they see. Tax preparation is a hard way to make a living. Oh yeah, it’s alluring to think of all that money [...]
Practice Building Needs A Solid Foundation Over the years I’ve had a little time to study what folks do to market their business. In the “professions,” it always comes down to three important factors. I’ve started calling them the “three legs” of being a Rainmaker, because without any one of the three, your practice building [...]
New FTC Rules Hit On Dec. 1, 2009! On December 1, 2009, new advertising standards were issued by the FTC in the form of guidelines regarding the use of endorsements and testimonials. Many folks on the internet, as well as advertisers on television and radio and in newspapers and magazines, have had to adjust their [...]
Many people think of a “Rainmaker” as a marketing expert with a Superman type of marketing skill, and that the “Rainmaker Method” is some mysterious technique that only a select few individuals are privy to. Something that is passed from Mentor to Acolyte in some secret rite of passage. Hoo boy! Have they got you [...]
You think that by becoming a consultant, you’ll have control over your income, your work schedule and all those other things that come with self-employment and independence.[br][br]
That’s the good news. The bad news is 90% of consultants fail within their first two years, because they haven’t got the slightest idea about marketing themselves.
So, you just wandered by and are wondering how this site popped up on your list of places to visit, aren’t you?
Well, my name is Kirk Ward, and I’m a retired small business consultant with a bunch of stuff here that I used when I was building my consulting and accounting practices in Atlanta, Durham, and Wilmington in the late 80′s and through the 90′s.
I used stuff like speeches, small business training courses, small business management workbooks, articles and special reports as part of a technique that is now called “Rainmaker” style marketing.