Using Checklists To Build Your Practice

Many years ago, I subscribed to three trade periodicals for the direct marketing industry. One of those was "Target Marketing," edited by Denny Hatch. Denny is one of the most knowledgeable persons I have ever spoken to on the subject of direct marketing. I subscribe to his newsletter, and if you want your practice building to break you out of the pack of ordinary local practitioners, you should also.

I normally keep quiet about resources like this, because I’m not a very sharing and caring person. When you get to be an old curmudgeon like me, you start to get selfish with your resources. Notice that I didn’t give you the names of the other two resources I subscribed to? Now, breaking this habit is hard, and the only reason I am writing about this secret resource because this week he wrote in his newsletter about something near and dear to this old accountants heart … checklists.

Will Public Speaking Make You An “Expert?”

Does Public Speaking Make You An Expert?

Probably not. But a better question is “Will public speaking make your clients and prospects THINK you’re an expert?” If that’s the question, then the answer is probably “yes.”

You see, most folks are afraid to stand up in front of a crowd and run their mouth. I’ll bet you are, or were, also. You probably still have reservations, else you wouldn’t be researching the subject and reading this page. Makes you all warm and cuddly inside to know folks can read you like that, doesn’t it?

Writing To Build Trust

You’re a small business owner and two competing salesmen are pitching you on a shiny new tool (Which we boh know it’s really a shiny new toy, don’t we?)

You can’t tell any difference in the tool,(excuse me, I mean toy) or in the company they represent, or even in the aftershave lotion they wear.

But, you have seen a few articles written by the salesmen.